1. Make a Promise

2. Prove It

3. Ask for Action

4. Leave Everything Else Out

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If you review failed ads, you’ll find that almost all of them miss one of the 4 points. Some won’t make a strong promise. Some won’t give proof. And many just don’t ask for action.

There are a few minor points like how to win attention, and how to close effectively, but if you remember and follow this 4 point formula while creating your marketing message, you’ll be able to sell a lot more of your products!