Shares of Google, the popular search-engine company, surpassed the $300 level for the first time on Monday, sparking memories of the dot-com stock craze of the late 1990s.

Google (Research) gained 2.3 percent to finish at $304.10, slightly below its high for the day of $304.30. The stock has now gained nearly 260 percent since it went public last August at $85 a share.

Much of the optimism surrounding Google comes from the fact that it is the leader in the white-hot online advertising industry. The company reported much better than expected sales and earnings for the first quarter, thanks to a booming market for online advertising, particularly ads tied to specific keyword searches.

And during the past few weeks, Google has released several new features — including a desktop search function for businesses and a test version of a personalized home page tool — that should help the company remain competitive against rivals Yahoo! (Research) and Microsoft (Research).

Source:CNN MONEY

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