Nigerian Classifieds : competition or content theft?
It has been a long time and well I have been quiet busy trying to make a living. I woke up on the right side of the bed and decided that, I should start blogging again. I do hope this would be for good.
A lot has happened since the last time I blogged, but today, I can’t help but mention a very interesting development in the dotcom industry in Nigeria. Two start-ups were launched, providing the same solution and that not been shocking enough, registered using a similar name or rather the same name with an addition of “S”.
I present to you nairalist.com and nairalists.com. Nairalist.com was registered on 25-Dec-2008, on Christmas, while Nairalists.com was registered a month or so later on the 01-Feb-2009.
Nairalist.com which was the first to launch uses a craiglist inspired concept to present classified advertisement targeted to Nigerians and friends of Nigeria; it was developed by Seun Osewa, the owner of the Nairaland forum.
Nairalists.com which surprisingly was launched one month or so later, presents the same concept, a similar name, and an aggregated content from Nairalist, launched with an improved version of Nairalist.com with also a similar presentation style. This move was really shocking not only to the community but to the owner, who launched a legal campaign against the founder.
The question that plagued my mind then was, Did Nairalists.com infringed the copyright protection of Nairalist.com? It was apparent that the community contributed content was aggregated, but that act in particular is questionable; as Nairalist.com does not own the content submitted by its members.
What then was the crime commited by Nairalists.com?
I discovered that Web pages fall under the concept of “Trade Dress” . This concept refers more broadly to a product’s physical appearance, including its size, shape, texture, colour(s), graphics, and other characteristics.
The U.S. Supreme Court established the standard a person wishing to protect certain trade dress must demonstrate to win in court.
1. First, the trade dress must be distinctive, either because it is inherently distinctive, or because it has acquired distinctiveness over time through public recognition.
2. Second, the trade dress must be non-functional.
3. Third, and finally, the trade dress of the defendant (person being sued) must be likely to cause confusion as to the source of the product or service.
4. Whether a Web site is inherently distinctive would seem a judgment call. Most Web site designers are shooting for a unique look, yet, that can make it easier, or harder, for any one site to stand out.
For popular Web sites this will be of less concern, for they may acquire distinctiveness, that is, recognition by the public, through their popularity. Many of us, for example, might recognize immediately the Yahoo or E-bay home pages.
The requirement that trade dress must not be functional looks at its impact on the competition.
Source:Can I trademark my Website
Now where does Nairalist vs Nairalist fall? (Below is the script of the conversation I had with an American attorney at Traverse Legal)
Brian Hall:
How May I help You?
Kayode Muyibi:
I am writing an article about two websites, and I was wondering if I can ask a few questions regarding trademark?
Brian Hall:
sure
Kayode Muyibi:
The subjects are www.nairalist.com vs nairalists.com
Kayode Muyibi:
Nairalist.com began a classifieds site , a month later nairalists.com was registered by another party for a similar service
Kayode Muyibi:
Now the question is, does Nairalists.com infringe any copyright or trademark law?
Kayode Muyibi:
Do note the difference in the names, as in the “s” that follows in the Nairalists
Brian Hall:
it depends, domain name rights are directly tied to trademark rights. If the owner of nairalist.com can establish trademark rights (either registered or common law) then the registrant of nairlists.com may be cybersquatting
Kayode Muyibi:
Then where does the trade dress clause apply?
Brian Hall:
Trade dress usually does not apply in domain name matters
Kayode Muyibi:
It applies to websites design? aesthetics?
Brian Hall:
it may, but those items tend to be considered as part of trademark infringement and the overall likelihood of consumer confusion analysis
Brian Hall:
trade dress is more akin to the particular packaging of a good, or architecture of a restaurant, etc.
Kayode Muyibi:
if a consumer confusion argument can be made, does nairalist have a case?
Kayode Muyibi:
1 month?
Brian Hall:
Again, it depends, what does nairalist mean? how long has it been used in commerce? are there third party fair uses of it in a descriptive or generic sense? these are the types of questions to consider
Kayode Muyibi:
yes, they have the same services but a little differences in their features.
Brian Hall:
1 month is an awfully short period of time to establish common law trademark rights under us law
Brian Hall:
we assess matters like this daily, identify the case law and provide a more detailed recommendation if you are interested in the future
Brian Hall:
good luck
Kayode Muyibi:
Thank you for your time. Thats about all for now.
My Thoughts
I am not a lawyer, but it doesn’t take a lawyer to understand that Nairalist.com does not have a case against Nairalists.com. But What do you think? Let me Know through your commentary.

Blood diamonds, yes that movie is off the hook, and does deserve an award. I watched it today with a friend at the cinema. This movie starring Leonardo DiCaprio, does send a morality check trigger to anybody that loves diamonds, or possesses one, or even believes that it could symbolize “love” or “bondage”.