This might sound very unorthodox of me, but localizing your web start-up is the way to go in some countries in Africa. Don’t get me wrong, It is not a myth that the internet creates a global frontier for your web based business, nevertheless global sales requires certain tools and experience to guarantee patronage not to talk about even a success.
It would be myopic  to underestimate the potential of your local nationwide market, with an effort to target a global market from inception. Targeting a global market from inception …

Yes she is..The time magazine (March issue) had an interesting coverage on Investing in Africa with a case of a bank in Togo “Ecobank”. Ecobank employs 11,000 people and has 620 branches in 26 countries with an excellent balance sheet of $8 billion dollars, and not only that, it actually makes money in the current world economical crisis; it made a whooping 32% profit in 2007 amounting to $104 million dollars and its up 47% this year.
Why is Africa the perfect destination for investment today?
1. Africa’s average annual growth from …

Can you purchase any product you want, from a local online shop in Nigeria?
This question popped into my head yesterday, and I decided to “Google” out of boredom on things a Nigerian in Nigeria can actually buy on the internet from a local internet shop  and get it delivered at their doorstep the following day or even days later. The revelation was very disappointing. I came across only one, and the old ones I featured in my post titled “E-commerce key player’s in Nigeria. are all dead.
I “Googled” for Electronics, …

I become very excited when I come across success stories of businesses in Africa. Blue Skies a Ghanian Fruit packager, that pre-packes fruit salads and juices for export to Europe was featured in BBC yesterday. In a coverage titled “Ghana’s juicy economic lesson“, Blue Skies was said to employ about 2,000 workers  made a whooping $20m (£15m) last year.
Such a success story not only re-assures African businesses their potential in Agricultural type of businesses, but inspires them on how they can create employment opportunities in the continent.
An Interesting …

Nigeria is a third world country and surprisingly e-commerce is emerging at a very astonishing rate.