In my previous entry, I covered Internet shops in Nigeria and how disappointed I was at the fact that there aren’t many to cover.
To Run a successful Online Shop in Nigeria, requires an in-depth understanding of the Market and its Consumers. I learnt this the hard way in the past 5 years or so. The Nigerian consumer behaviour and the market dynamics is very different from what you would experience in the USA or even in the UK.
Havent said the later, Are Nigerians really ready to Buy things online?
The good …

Nigeria is a third world country and surprisingly e-commerce is emerging at a very astonishing rate.