In my previous entry, I covered Internet shops in Nigeria and how disappointed I was at the fact that there aren’t many to cover.
To Run a successful Online Shop in Nigeria, requires an in-depth understanding of the Market and its Consumers. I learnt this the hard way in the past 5 years or so. The Nigerian consumer behaviour and the market dynamics is very different from what you would experience in the USA or even in the UK.
Havent said the later, Are Nigerians really ready to Buy things online?
The good …

Can you purchase any product you want, from a local online shop in Nigeria?
This question popped into my head yesterday, and I decided to “Google” out of boredom on things a Nigerian in Nigeria can actually buy on the internet from a local internet shop  and get it delivered at their doorstep the following day or even days later. The revelation was very disappointing. I came across only one, and the old ones I featured in my post titled “E-commerce key player’s in Nigeria. are all dead.
I “Googled” for Electronics, …