This might sound very unorthodox of me, but localizing your web start-up is the way to go in some countries in Africa. Don’t get me wrong, It is not a myth that the internet creates a global frontier for your web based business, nevertheless global sales requires certain tools and experience to guarantee patronage not to talk about even a success.
It would be myopic  to underestimate the potential of your local nationwide market, with an effort to target a global market from inception. Targeting a global market from inception …

I have been a little bit troubled by our standards in evaluating startup solutions that are worthy of celebrating and that which are not worthy of celebrating, in our dotcom industry. I am using the “our” in this context, to address dotcom start-ups in Nigeria, as I am a role player, and because I don’t want to be accused of being a “traitor” to the Nigerian dotcom industry.
I have on several occasions came across start-ups being featured on Nigerian technology blogs without benchmarks and in-depth scrutiny on the quality, effort, …